Nov 2016

SolTerra’s Founder Speaks on Sustainable Cities at TEDx Conference

This fall, SolTerra’s CEO & Founder, Brian Heather, spoke at TEDx Aruba, sharing his thoughts on the importance of green development and the challenges that come with it.

A global nonprofit, TED hosts conferences around the world to help communities, organizations, and individuals present “ideas worth spreading”. The prompt for this particular conference was “the power of what if” – a perfect fit for Brian, who has set out to challenge the way our cities are traditionally designed and built. 

In the presentation: What if we knew the equation for developing sustainable cities? Brian highlights specific issues of climate change and urban population growth in relation to urban design and green development. He presented the theories and solutions with a global perspective, yet Aruba seemed the perfect setting to deliver this talk as the country is a world leader in sustainability. Aruba has set a goal to meet 100% of its energy needs with renewable sources by the year 2020. 

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